I see good things on the horizon.
And despite what you may hear anytime you turn on the radio or the TV, the world is actually a pretty wonderful place.
Especially for people that want to make stuff happen.
So, today’s message is for the doctors out there wondering if a return to “totally normal” is around the corner…
My theory: Don’t count on it.
Instead, focus your energy on making something new, better.
I have a feeling the marketplace will reward new ideas and new energy.
So put yourself in your patient’s shoes and ask yourself:
“What would I look for in a dental practice?”
“How would I choose which local practice to join?”
“Where would I carry out my research?”
“What would make me choose one practice over another?”
If your target market is mainly millennials and Gen Z’s it’s time to start thinking of more digital-savvy ways to market yourself.
Here’s why:
68% of Millennials demand the convenience of omnichannel accessibility during their patient journey.
That means, having an integrated experience that can effortlessly transition their data from their smartphone, to laptop, to local store, and back again is crucial.
Some ways to start integrating more digital-savvy tech into your practice are:
- Paid Ads/Retargeting Campaigns
- Online Patient Onboarding
- Email/Text Reminders
- Online & Virtual Consultations
If your target market is mainly Xennials and Generation X, it’s important to showcase your reviews, experience, and brand mission.
Here’s why:
Xennials and Generation X aren’t necessarily won over with flashy marketing. Instead, they research heavily before choosing a brand and sticking with them.
It’s important that you show up where they are, and provide value.
Having a strategic approach to staying top of mind can help you stay relevant and visible when they’re carrying out their research on different practices.
Some ways to start boosting your visibility are:
- Writing Relevant Blog Posts and sharing them (see above)
- Using Meta Tags On Your Website
- Optimizing Your Website For Mobile
- Optimizing Your Website For Voice Search
Regardless of who your target market is, where they carry out their research, and what shopping habits they typically have…
It’s your job to serve them, and provide them with everything that they need to make an informed decision when it comes to their oral health.
If you need some assistance with your marketing plan I’d be glad to make an introduction to the people we use for ours.
Send me an email or DM me on Instagram.
Or if you’re curious about how we help doctors increase the value of their time, do business better and improve case acceptance you can learn more here.
Nate Jeal DMD
Fast Growth Practice
@drnatejeal
@FastGrowthPractice