There are very few problems in a dental practice that more money can’t fix.
- Hygienists want another raise?
- Gotta have that new 3-D printing set up?
- CBCT anyone?
Even if none of those apply to you, producing more (and keeping more for yourself) is a virtual guarantee of increased contentment at work. Money isn’t everything, but having more is a lot better than having less.
And while there are many ways to make your practice more profitable, let’s agree they all fall into two broad categories:
- Those that impact the TOP line
- Those that impact the BOTTOM line
There are plenty of tools to protect your bottom line – this is classic budget control. Keep your practice expenses in line with industry averages and you’ll be fine. Beat the average and well, you’ll do better than most.
Unfortunately much less attention is paid to strategies for increasing top line numbers.
Well in 2020 we created a course called ‘The $100,000 Day’ (it’s available as a video course if you’re interested).
This course proved a point to doctors that what they previously thought was impossible was not only possible, it was predictable if they would just follow our step-by-step formula.
The $100K Day is an example of Marketing & Conversion principles applied.
The metrics may vary for one city to another but the principles hold true: together Marketing + Conversion comprise a system for increasing top line revenue in any dental practice.
But here’s something many practice owners don’t realize:
If you improve your ability to convert, you can actually get more out of what you already have – without needing to spend a ton of money on marketing for new opportunities. At least in the short term.
Most dental practices are leaky — they make treatment recommendations, they get some new patients from time to time…But they convert at a rate of less than 50%.
That is objective fact, not opinion. Only about 35% of all recommended treatment in North America is ever completed.
So while a few doctors do indeed convert 80-90% of their patients to treatment, the reality is that most don’t!
Yet all is not lost! This actually means there is an incredible opportunity in your practice to dramatically improve treatment acceptance with a plan for better conversion.
And yes there’s a solution for that!
On January 9, 10, and 11 we are hosting a challenge consisting of three short, back to back presentations on how to use imagery to sell more dentistry.
It’s part of our FIX YOUR CASE ACCEPTANCE CHALLENGE.
The challenge is NOT free (to keep out anyone who isn’t serious about growth) but considering the value of the information that will be shared it is an incredible bargain.
Our evidence based approach to conversion and case acceptance is unmatched in dentistry.
You can sign up to learn how we use imagery to close more cases – and how you can CHALLENGE yourself to do the same – with a small investment today.
Is there any reason you wouldn’t spend $100 to add five or six figures in revenue next year?
Join the challenge and learn how to use imagery to sell more dentistry.
One Small Change = Big Results 
Nate Jeal DMD
Fast Growth Practice
@drnatejeal on Instagram